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james burke |
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taste of illusion |
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complex[city] |
project assumption
How much will our lives differ in 2030? Everyday moments will be mediated by differeent technologies, but ultimately we're all still human. In the future acts motivated and bought about by emotions will have just as much an impact on our future histories as they do now.
Marketing and "consum-er-ing" is increasingly focused on experience. The development of an experience based economy will bring about changes to the way we shop. Ultimately the concept of product will shift to something within real, virtual and hybrid space; an experience.